[{"id":165026431036,"handle":"american-crew","updated_at":"2024-09-19T14:38:12-04:00","published_at":"2020-08-19T08:31:18-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"American Crew","body_html":"\u003cp\u003eAMERICAN CREW HAS BEEN REDEFINING WHAT IT MEANS TO BE A WELL GROOMED MAN\u003c\/p\u003e\n\u003cp\u003eInnovative grooming products and pioneering education have been defining grooming for 25 years. Creating and caring for everything needed in men's styles. American Crew is a leader in, Men's Grooming for HAIR, BODY, SHAVE, STYLE, FRAGRANCE categories. As the global leader in men's grooming and the \"Official Supplier to Men\", American Crew's ongoing commitment to elevate men's style and enhance their personal image by providing education and marketing to\u003c\/p\u003e\n\u003cdiv class=\"tt-collapse-content\"\u003e\u003c\/div\u003e","image":{"created_at":"2024-02-18T18:21:37-05:00","alt":"American Crew - Barbers Lounge","width":150,"height":150,"src":"\/\/shop.barberslounge.biz\/cdn\/shop\/collections\/american-crew-barbers-lounge_78c15fd1-ac96-4e37-81e0-4159a6d6e778.jpg?v=1708298497"}},{"id":166252773436,"handle":"new-arrivals","updated_at":"2024-01-30T20:10:21-05:00","published_at":"2020-11-23T22:06:24-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"New Arrivals","body_html":""}]
Silky shaving cream that creates a rich, foamy lather that softens the beard hair for an easy shave. Lather helps keep beard hair lifted for a close shave, while protecting the skin from irritation and razor burn, leaving skin feeling smooth and hydrated. Dermatologically tested.
Benefits
Lathering formula softens and lifts beard hair for a close, easy shave
Helps protect skin from irritation and razor burn
Formulated with ingredients that provide hydration during the shave
Leaves skin feeling smooth
Dermatologically tested
Packaging made from 50% post-consumer recycled materials
Usage
Ideally, shave after showering while the skin is still warm. Wet your shaving brush with warm water, and pick up product by dipping the brush in the American Crew Lather Shave Cream. Swirl brush vigorously in a shaving bowl to create a rich, thick lather. Apply to face in circular motions, utilizing bristles to lift hair away from the skin. Use a razor to shave with the grain of the hair. Re-apply the shave cream and shave lightly against the grain. Rinse with cool water
